Controversial but lazy

As you can imagine this campaign has been causing a bit of controversy in New York. Where they're running in the Subway system.

I suspect anyone who took issue with the recent 'Beach Ready' campaign would not be offended.

And why would anyone really?

Periods are a real life problem for every woman. So why oh why do we skirt around the issue in advertising?

What I do have a problem with though is the copywriting.

Seriously. Those headlines are lazy. And un-inspired.

It's only the used of the word 'period' that grabs attention.