Playing with fire

The huge Catholic shindig Word Youth Day has seen Sydney swamped by christian kids.

Even the Pope is attending.

Local agency BWM has capitalised on this with a campaign for their favourite watering hole the Australian Youth Hotel.

The ads are guaranteed to cause a fuss and get people talking.

Or maybe that should be blaspheming and arguing?

The priests ad above is my favourite from the campaign.

Click the pic to enlarge.