Black & white world

'Too soon.' 'Market's not ready yet.' 'Ahead of its time.'

I'm sure innovators and ideas people come up against commments like these all the time.

None more so than the people who developed the first colour copier.

They're ten a penny these days, but not back in the early seventies.

When 3M launched the first colour copier in 1973 it bombed.

Office paperwork was basically black & white back then.

A few years later Xerox launched their colour copier. It failed too.

Why?

Because no one had anything in colour to copy.

Hard to believe these days don't you think?

Thanx to Katie