Sponsorship with a twist

Putting their over hyped rivals Real Madrid to shame Barcelona have signed a shirt sponsorship deal with a difference.

Their new sponsor is Unicef and, in an interesting twist, Barcelona will be paying the sponsor not the other way around.

The deal will see the Spanish football giants donate two million Euros to Unicef during the 2006/07 season.

It's so nice to know not everyone in European football is in it just to line their own pockets.