WPP gets into the game

Global advertising goliath WPP has made a belated entry into the world of in-game advertising.

The marketing services giant has just taken a stake in WildTangent which has developed advergaming for brands like Jeep and Oakley.

WildTangent software comes pre-installed on more than half of home PCs in the US. A fact surely not to have gone unoticed by WPP.

Via Brand Republic