Friday, June 23, 2017

KISS - Keep it simple stupid

Forget design thinking for a minute and think advertising.

You can keep it simple. Really simple.

Or singled minded as we like to put it.

Or you can cram a million and one benefits into a brief and end up with an ad that trys to say so much it ends up saying nothing.

To nobody.

Except the client.

Thursday, June 22, 2017

Crafter Ballet

I could sit and watch this all day. But to be honest I'd rather sit and watch the rooftop scene from the original Italian Job which is where the inspiration for this idea was borrowed from.

Wednesday, June 21, 2017

Surprise Surprise!

As Albert Einstein once said; For every action there is an equal and opposite reaction.

When will digitally obsessed marketers start to acknowledge this?

Tuesday, June 20, 2017

Al washed up

More fun from the always reliable W+K London. Although I can't help wondering if anyone is still washing dishes by hand in the sink these days.

Monday, June 19, 2017

Damn Russians!

Friday, June 16, 2017

Some things never change

Ten years ago I was working on the launch of the all new Falcon for Ford.

I was part of a broad team so a lot (and I do mean a lot) of ideas were generated.

Over the course of what seemed like a lifetime close to 50 (yes 50) TVC concepts were presented to the client.

In the end the ad that was created was in essence a car driving along a winding road.

The accompanying outdoor campaign consisted of posters of the car with a Ford logo.

I was reminded of this by the Corsair ad above that I found on a Tumblr yesterday.

After all these years (and with so much more money and technology) auto advertising hasn't really changed.

Agencies and their creative people can come up with as many ideas as they want.

But in the end auto makers feel more comfortable running TV spots of cars driving on winding roads and posters of the car on a three quarter angle with a logo. 

Thursday, June 15, 2017

Rotten to the core

John Lydon can often come across as someone who trades on a past notoriety that was 40 years ago.

But every once in a while he brings his natural self to the camera. And it's riveting.

Huge kudos to Happy Brush and their agency Amsterdam Berlin for pulling off this lovely content idea.

Wednesday, June 14, 2017

Everyone's creative*

Tuesday, June 13, 2017

Best TV on Earth?

This new Sony Bravia spot is lovely. Beautifully shot. And great music. But am I the only person who longs for the days when all you needed to sell a great TV was a truckload of coloured balls bouncing down the street? 

Monday, June 12, 2017

Focus Group Wisdom